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Obama v. McCain — Online! | BNET

...Or Confuse It Altogether

...Or Confuse It Altogether

The McCain site has no clear branding, so the designers don’t give supporters a consistent visual message about the campaign. On the home page, the icons in the Volunteer HQ widget are of a completely different illustration style than those in the News, Events, and Photos section. Even the photos of Sen. McCain and Gov. Palin in the header have different lighting and aren’t in perspective: Palin looks larger than McCain. The star logo, a powerful symbol of Sen. McCain’s military service and a visual reinforcement of the campaign’s “Country First” motto, is used sporadically and inconsistently: sometimes as a navigation button, sometimes as a decorative element.
 
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  •  
    1

    chrismonicabouchard@...

    11/04/08 | Report as spam

    RE: ...But Limited Options Kill the Potential (Obama v. McCain ? Online!)

    Big surprise -- a CBS "analyst" who favors Obama. Are we supposed to take this seriously?

  •  
    2

    soft.flame

    11/04/08 | Report as spam

    RE: ...But Limited Options Kill the Potential (Obama v. McCain ? Online!)

    This is a web analysis of how the websites differ (design, content, layout) and whether you like it or not, contains valid points.

  •  
    3

    davidkarle

    11/05/08 | Report as spam

    Design is everything

    In light of Barack's recent victory, one has to ask how big a part the effectiveness of his online channel vs. McCain's had. The design of Obama's site (I'm a McCain supporter btw) clearly surpasses by leaps and bounds McCain's same effort.

    Hopefully, this approach to top notch and effective design is seen not only in his campaign strategy, but also echoed in his presidency.

  •  
    4

    clickoncopy@...

    11/05/08 | Report as spam

    RE: ...chrismonicabouc

    What a totally idiotic comment. To draw a supposedly
    political conclusion from what is actually a careful and
    certainly very professional analysis of competing
    websites just illustrates the paucity of thinking from
    what is now thankfully the losing side in this historic
    election.
    In fact the limited options, confusion and lack of
    consistency in McCain's site that BNet's web expert
    highlighted serve rather well as an analogy for the
    state of the thoroughly defeated Republican party. If
    there was ever a case of the creative work embodying
    the brand values, here it is...

  •  
    5

    vmk

    11/13/08 | Report as spam

    RE: Clickoncopy

    Actually I thought the comment chrismonicabou was funny using a bit of humor stating a fact that most media outlets CBS being one of them have slanted views toward the left no matter how off topic his comment was.

    clickoncopy clearly demonstrates the hate and anger demonstrated so often by dems during this campaign toward republicans or anyone that doesn't agree with them, behavior they should be ashamed of.

    But that's neither here nor there as we get back to the point and your focusing on a humorous comment and turning this forum into a political attack is unnecessary.

    As for creative work embodying the brand values when referring to the dems, I'd bite my lip on that talking point. True the republicans were really lacking in their marketing and technology use game but in no way does the design of Obama's website dictate or reflect his politics, credibility or integrity.

    These sites are setup by creative people paid to create an "image" and clearly the dems had way more money to throw around then the GOP due to obamas first lie of accepting public campaign financing and then going back on his word. Character is measured by ones actions not their words!

    Never the less this article is an interesting one and brings up a valid point about any website, it must be clean, easy to navigate and when rich with information must be well organized and structured.

    McCains site took effort to find things, Obama's didn't offer so much information in your face instead just showed up front their most important things, Donate, Volunteer and a few quick messages. Remember to follow K.I.S.S. Keep it simple stupid!

  •  
    6

    nweneosuh

    11/13/08 | Report as spam

    RE: ...But Limited Options Kill the Potential (Obama v. McCain ? Online!)

    I must say this is good analysis and it certainly gave more insight into website design. Nice.

  •  
    7

    trademm

    10/21/09 | Report as spam

    RE: ...But Limited Options Kill the Potential (Obama v. McCain ? Online!)

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