<?xml version="1.0" encoding="UTF-8" ?><rss version="2.0"><channel><title>BNET Strategy Articles</title><link>http://www.bnet.com</link><description>BNET Strategy Articles</description><pubDate>Nov 20, 2009 11:43 PM PST</pubDate><item><title><![CDATA[The Toyota of Clothes]]></title><link>http://www.bnet.com/2403-13502_23-366509.html</link><description><![CDATA[With its high-tech fabrics, meticulous inventory control, and flexible manufacturing model, Japanese retailer Uniqlo looks more like Toyota than a fashion emporium. But unlike the car company, Uniqlo has beaten the recession. Heres how. ]]></description><author>Jan Alexander</author><pubDate>Nov 19, 2009 3:54 PM PST</pubDate></item><item><title><![CDATA[Where Your Customers Are: How Facebook, Twitter and Others Break Down by Age]]></title><link>http://www.bnet.com/2403-13237_23-366331.html</link><description><![CDATA[Do your homework before you approach your customers online. Here's how users on the top social media sites broke down by age in August 2009.]]></description><author></author><pubDate>Nov 18, 2009 3:31 PM PST</pubDate></item><item><title><![CDATA[Eight Ways to Ruin Your Social-Media Strategy]]></title><link>http://www.bnet.com/2403-13237_23-366324.html</link><description><![CDATA[Like it or not, loads of your customers are yakking away about
your business on Twitter, Facebook and similar outlets. So dont blow
it.]]></description><author>Catharine P. Taylor </author><pubDate>Nov 19, 2009 8:11 AM PST</pubDate></item><item><title><![CDATA[A (Mis)Match for Tough Times]]></title><link>http://www.bnet.com/2403-13237_23-362394.html</link><description><![CDATA[Startup retailer LittleMissMatched mixes cute and savvy to
grow sales 30 percent in the recession. ]]></description><author>Abby Ellin </author><pubDate>Nov 10, 2009 8:55 AM PST</pubDate></item><item><title><![CDATA[How Australia Ducked the Crisis]]></title><link>http://www.bnet.com/2403-13239_23-352693.html</link><description><![CDATA[Global recession? Not Down Under, where home prices actually went up. How'd they pull that off?]]></description><author>Phil Dobbie</author><pubDate>Oct 26, 2009 8:19 PM PDT</pubDate></item><item><title><![CDATA[New Key to Success in Online Retail: Geography]]></title><link>http://www.bnet.com/2403-13241_23-351380.html</link><description><![CDATA[Whartons David Bell says old-fashioned neighborhood
census data can bring new shoppers to your online door.]]></description><author>Paul Sloan</author><pubDate>Oct 13, 2009 12:51 PM PDT</pubDate></item><item><title><![CDATA[Irene Rosenfelds Crafty Pursuit of Cadbury]]></title><link>http://www.bnet.com/2403-13502_23-348097.html</link><description><![CDATA[The Kraft CEO seems to think it takes sweetness to capture a sweets maker. So far, she looks right.]]></description><author>Kit R. Roane</author><pubDate>Oct 01, 2009 12:47 PM PDT</pubDate></item><item><title><![CDATA[PepsiCos Big Steal: The Middle Man at a $1 Billion Discount]]></title><link>http://www.bnet.com/2403-13241_23-346150.html</link><description><![CDATA[Indra Nooyi needed to make PepsiCo more nimble by buying back its bottlers. The stock market crash gave the CEO the perfect moment to make her move  and save $1 billion.]]></description><author>Melanie Warner</author><pubDate>Sep 29, 2009 10:04 AM PDT</pubDate></item><item><title><![CDATA[ITT Staffs Up While the Getting Is Good]]></title><link>http://www.bnet.com/2403-13241_23-346170.html</link><description><![CDATA[The U.S. aerospace and defense industry will likely shed 30,000 jobs this year. For ITT Corp., thats a lot of resumes to review.]]></description><author>Melanie Warner</author><pubDate>Sep 29, 2009 10:03 AM PDT</pubDate></item><item><title><![CDATA[Hyundais Advertising Strategy: Wait for the Fire Sales ]]></title><link>http://www.bnet.com/2403-13240_23-346169.html</link><description><![CDATA[With bigger automakers out of the way, Hyundai grabbed discounted advertising deals it never could have landed pre-recession.]]></description><author>Melanie Warner</author><pubDate>Sep 29, 2009 10:04 AM PDT</pubDate></item><item><title><![CDATA[How Big Lots Is Turning the Real Estate Bust into Its Own Boom]]></title><link>http://www.bnet.com/2403-13241_23-346386.html</link><description><![CDATA[Bankrupt merchants have made ghost towns out of strip malls. Big Lots sees that as the best opportunity in years.  ]]></description><author>Melanie Warner</author><pubDate>Sep 29, 2009 10:03 AM PDT</pubDate></item><item><title><![CDATA[Five Strategies for Making a Smart App]]></title><link>http://www.bnet.com/2403-13237_23-343426.html</link><description><![CDATA[Any smart marketer today has to think about mobile. Heres how to figure out if an app should be part of your strategy. ]]></description><author>Paul Sloan</author><pubDate>Sep 16, 2009 1:53 PM PDT</pubDate></item><item><title><![CDATA[How Mobile Apps Are Revolutionizing Advertising.]]></title><link>http://www.bnet.com/2403-13237_23-343422.html</link><description><![CDATA[The Success of Apples iPhone app store has led to a stampede of brands creating games, services, and other applications as marketing tools. Its an entirely new medium for Madison Avenue, and it is quickly becoming a powerful way to influence consumers.]]></description><author>Kevin Gray</author><pubDate>Sep 16, 2009 2:04 PM PDT</pubDate></item><item><title><![CDATA[How SMES Can Win Public Sector Contracts]]></title><link>http://www.bnet.com/2403-13237_23-339810.html</link><description><![CDATA[As the public sector looks to cut expenditure, smaller suppliers will have to work even harder to reach the top of the tendering shortlist.]]></description><author>Alison Coleman</author><pubDate>Sep 21, 2009 1:33 AM PDT</pubDate></item><item><title><![CDATA[How to Cut Costs to Avoid Cutting Jobs]]></title><link>http://www.bnet.com/2403-13241_23-333108.html</link><description><![CDATA[There are plenty of creative ways to save money to save jobs. The best part is that the process can even boost your profits. ]]></description><author>Jane Hodges </author><pubDate>Aug 19, 2009 4:54 PM PDT</pubDate></item><item><title><![CDATA[The Real ROI of the Press Release]]></title><link>http://www.bnet.com/2403-13240_23-330950.html</link><description><![CDATA[Forget about getting press coverage from your corporate announcements. If you do anything with your press releases, get them in front of Google searchers  just be careful how you do it.]]></description><author>Drew Kerr</author><pubDate>Aug 13, 2009 9:19 AM PDT</pubDate></item><item><title><![CDATA[Telepresence: A Better Way to Spend Your Travel Budget?]]></title><link>http://www.bnet.com/2403-13240_23-330128.html</link><description><![CDATA[As more businesses rein back on their travel
budgets, managers will have to rely on remote meetings to co-operate with and
co-ordinate others. One way to make these meetings as productive as possible is
telepresence conferencing.]]></description><author>Miya Knights</author><pubDate>Aug 10, 2009 9:48 AM PDT</pubDate></item><item><title><![CDATA[How to Innovate Like Apple]]></title><link>http://www.bnet.com/2403-13501_23-330240.html</link><description><![CDATA[Apples formula for success can be distilled into principles of sound management that could (in the right culture) flourish elsewhere too. ]]></description><author>Chris Morrison</author><pubDate>Aug 11, 2009 11:22 AM PDT</pubDate></item><item><title><![CDATA[Four Principles of Apples Successes (and Failures)]]></title><link>http://www.bnet.com/2403-13501_23-330243.html</link><description><![CDATA[Apple doesnt play by the same rules as most companies. Thats a good thing  usually.]]></description><author>Chris Morrison</author><pubDate>Aug 10, 2009 3:50 PM PDT</pubDate></item><item><title><![CDATA[Insanely Great Marketing]]></title><link>http://www.bnet.com/2403-13237_23-330244.html</link><description><![CDATA[Apples obsession with its own image makes great products look even more glamorous.]]></description><author>Chris Morrison</author><pubDate>Aug 12, 2009 11:00 AM PDT</pubDate></item><item><title><![CDATA[The Apples of Other Industries]]></title><link>http://www.bnet.com/2403-13238_23-330273.html</link><description><![CDATA[These three companies excel at bringing innovation and excellence to the markets they serve.]]></description><author>Chris Morrison</author><pubDate>Aug 10, 2009 3:50 PM PDT</pubDate></item><item><title><![CDATA[How to Manage an IP Portfolio]]></title><link>http://www.bnet.com/2403-13241_23-328643.html</link><description><![CDATA[Intellectual property ranges from patents and copyrights to branding, know-how, and trade secrets. Assembling a portfolio to value, track, and protect your IP can improve your valuation, among other benefits. ]]></description><author>Erik Sherman</author><pubDate>Aug 05, 2009 5:43 PM PDT</pubDate></item><item><title><![CDATA[How to Market in a Downturn]]></title><link>http://www.bnet.com/2403-13237_23-322730.html</link><description><![CDATA[John Quelch, one of the best-known academic minds in marketing, talks to BNET about the two types of luxury consumers (must-haves and wannabes) and how to appeal to both in a recession.  ]]></description><author>Ann Marsh</author><pubDate>Jul 20, 2009 4:42 PM PDT</pubDate></item><item><title><![CDATA[Mercedes-Benz: Dont Discount. Dont Disappear]]></title><link>http://www.bnet.com/2403-13237_23-322727.html</link><description><![CDATA[If your customers get used to discounts, you may never get your full-price margins back when the turnaround comes. Likewise with advertising: A true luxury brand does not let its visibility wax and wane.]]></description><author>Ann Marsh</author><pubDate>Jul 20, 2009 4:39 PM PDT</pubDate></item><item><title><![CDATA[Starbucks: Give Your Customers Free Stuff (For a Price)]]></title><link>http://www.bnet.com/2403-13237_23-322691.html</link><description><![CDATA[The coffee company found that customers will pay $25 if they get freebies when they return to the store. The lesson: Rewarding customers need not always be an expense; sometimes it can generate new revenues.]]></description><author>Ann Marsh</author><pubDate>Jul 20, 2009 5:00 PM PDT</pubDate></item><item><title><![CDATA[Morgans Hotel Group: Be the Symbol of Recession Defiance]]></title><link>http://www.bnet.com/2403-13237_23-322721.html</link><description><![CDATA[Dont pretend the recession doesnt exist  look your customers in the eye and offer them ways to get through it. They will appreciate you for it.]]></description><author>Ann Marsh</author><pubDate>Jul 20, 2009 4:44 PM PDT</pubDate></item><item><title><![CDATA[How to Sell to the Federal Government]]></title><link>http://www.bnet.com/2403-13237_23-316457.html</link><description><![CDATA[Yes, the procedures are Byzantine and there are reams of red tape.
But in this economy, the federal government could be your best customer.]]></description><author>Chris Warren</author><pubDate>Jul 09, 2009 1:35 PM PDT</pubDate></item><item><title><![CDATA[Five Strategies for Selling During a Recession]]></title><link>http://www.bnet.com/2403-13237_23-315702.html</link><description><![CDATA[Are these the worst of times? Or are they the best of times  to prove your products value, snatch up top talent, and make your regular customers feel special? Depends on your perspective.]]></description><author>Christina Salerno</author><pubDate>Jun 26, 2009 11:27 AM PDT</pubDate></item><item><title><![CDATA[How to Create an Effective Sales Presentation]]></title><link>http://www.bnet.com/2403-13237_23-313856.html</link><description><![CDATA[Generic speeches and snazzy PowerPoint slides just dont
cut it anymore  especially with corporate customers who have reduced spending to boost their bottom lines. Heres how to retool your sales pitches to better address the needs of your customers.]]></description><author>Christina Salerno</author><pubDate>Jun 25, 2009 4:05 PM PDT</pubDate></item><item><title><![CDATA[IBMs Secret for Making the Sale]]></title><link>http://www.bnet.com/2403-13237_23-313855.html</link><description><![CDATA[The economy may be in the tank, but IBM still makes salesmanship look easy. How? The secret lies in rigorous research, a focused strategy, and patient execution.]]></description><author>Noah Buhayar</author><pubDate>Jun 26, 2009 9:24 AM PDT</pubDate></item><item><title><![CDATA[Forest Laboratories: Finding Ways to Bring Drugs to Market  Fast]]></title><link>http://www.bnet.com/2403-13238_23-310907.html</link><description><![CDATA[Pfizer may be big, but Forest Laboratories is nimble. The smaller company competes by ushering drugs through FDA red tape in record time.
]]></description><author>Melanie Haiken</author><pubDate>Jun 12, 2009 12:28 PM PDT</pubDate></item><item><title><![CDATA[Green Mountain Coffee Roasters: Carving Out Opportunities That Starbucks Missed]]></title><link>http://www.bnet.com/2403-13238_23-310943.html</link><description><![CDATA[Green Mountain Coffee has built a booming business where Starbucks fears to tread  in wholesale, convenience stores, and single-cup brewing.]]></description><author>Melanie Haiken</author><pubDate>Jun 30, 2009 11:36 AM PDT</pubDate></item><item><title><![CDATA[J. Crew: One-Upping the Gap in Quality, Style, and Agility]]></title><link>http://www.bnet.com/2403-13238_23-310945.html</link><description><![CDATA[With savvy PR and an agile product line, J. Crew has snagged a good chunk of the Gap's market  and even its CEO.]]></description><author>Melanie Haiken</author><pubDate>Jun 30, 2009 11:35 AM PDT</pubDate></item><item><title><![CDATA[Salesforce.com: Building a Booming Market That Oracle Long Ignored]]></title><link>http://www.bnet.com/2403-13238_23-310948.html</link><description><![CDATA[While software giant Oracle focused on big client-server systems, Salesforce.com pioneered small-business products, CRM software  and cloud computing.]]></description><author>Melanie Haiken</author><pubDate>Jun 30, 2009 11:35 AM PDT</pubDate></item><item><title><![CDATA[How to Grow During a Downturn]]></title><link>http://www.bnet.com/2403-13241_23-309289.html</link><description><![CDATA[The stock market is down, credit markets are as frozen as Arctic
snow, and unemployment numbers are rising. But dont let the bad news
deter you. Recessions are an excellent time to refocus on what your company
does best, attract new customers, and build for the future. Heres
how to find the upside in a sour economy.]]></description><author>Melanie Warner</author><pubDate>Jun 12, 2009 12:14 PM PDT</pubDate></item><item><title><![CDATA[How Hyundai Is Gaining Market Share]]></title><link>http://www.bnet.com/2403-13241_23-309290.html</link><description><![CDATA[BNET talked to Dave Zuchowski, Hyundais head of U.S.
sales, about the Assurance plan, how the company is taking a different approach
to marketing, and why he feels optimistic despite the downturn.]]></description><author>Melanie Warner</author><pubDate>Jun 05, 2009 4:50 PM PDT</pubDate></item><item><title><![CDATA[Four Successful Products Launched During Downturns]]></title><link>http://www.bnet.com/2403-13241_23-309291.html</link><description><![CDATA[It s easy to forget, but many products that we now remember as stunning successes were actually launched during economic downturns. Here are four examples of companies that saw market opportunity where others failed to look and went on to launch superior products with the understanding that good ideas never go out of style.]]></description><author>Melanie Warner</author><pubDate>Jun 12, 2009 12:14 PM PDT</pubDate></item><item><title><![CDATA[Four Mistakes to Avoid During Downturns]]></title><link>http://www.bnet.com/2403-13241_23-309292.html</link><description><![CDATA[As clients or customers shut their wallets, revenues decline, and balance sheets go into the red, its tempting to try every trick in the book to stop the bleeding and stabilize your business. Survival is important, of course, but thats no way to position your business to prosper in the future.]]></description><author>Melanie Warner</author><pubDate>Jun 12, 2009 12:15 PM PDT</pubDate></item><item><title><![CDATA[Upgrading R&D in a Downturn ]]></title><link>http://www.bnet.com/2403-13239_23-301599.html</link><description><![CDATA[Cutting research costs across the board in a recession isnt smart. Companies should use R&D as an opportunity to make themselves more competitive. ]]></description><author>Christie W. Barrett, Christopher S. Musso, and Asutosh Padhi </author><pubDate>May 20, 2009 10:44 AM PDT</pubDate></item><item><title><![CDATA[Just-in-Time Budgeting for a Volatile Economy ]]></title><link>http://www.bnet.com/2403-13240_23-301598.html</link><description><![CDATA[A volatile economy makes traditional budgets obsolete before theyre even completed. Heres how companies can adapt more quickly.]]></description><author>Mahmut Akten, Massimo Giordano, and Mari A. Scheiffele</author><pubDate>May 20, 2009 10:42 AM PDT</pubDate></item><item><title><![CDATA[The Crisis: Mobilizing Boards for Change]]></title><link>http://www.bnet.com/2403-13241_23-301600.html</link><description><![CDATA[To meet the challenges of the economic crisis, corporate boards must change the way they work.]]></description><author>Andrew Campbell and Stuart Sinclair </author><pubDate>May 22, 2009 9:14 AM PDT</pubDate></item><item><title><![CDATA[Cutting Sales Costs, Not Revenues ]]></title><link>http://www.bnet.com/2403-13237_23-301605.html</link><description><![CDATA[Courageous companies can use the downturn to make their sales operations not only less expensive but also more effective.]]></description><author>Anupam Agarwal, Eric Harmon, and Michael Viertler </author><pubDate>May 26, 2009 12:08 PM PDT</pubDate></item><item><title><![CDATA[Timing Strategic Moves]]></title><link>http://www.bnet.com/2403-13241_23-302368.html</link><description><![CDATA[Timing is key as companies weigh whether to make strategic investments now or wait for clear signs of recovery. Scenario analysis can expose the risks of moving too quickly or slowly.]]></description><author>Richard Dobbs and Timothy M. Koller</author><pubDate>Jun 02, 2009 10:36 AM PDT</pubDate></item><item><title><![CDATA[Private Ownership: The Real Source of China's Economic Miracle]]></title><link>http://www.bnet.com/2403-13239_23-302371.html</link><description><![CDATA[Even many Western economists think China has discovered its own road to prosperity, dependent largely on state financing and control. They are quite wrong.]]></description><author>Yasheng Huang </author><pubDate>Jun 29, 2009 1:27 PM PDT</pubDate></item><item><title><![CDATA[What Would a GM Bankruptcy Mean for the UK?]]></title><link>http://www.bnet.com/2403-13239_23-302202.html</link><description><![CDATA[A GM bankruptcy wouldnt just have repercussions in the U.S., but also in the U.K., where it owns one of the leading British car brands, Vauxhall. ]]></description><author>By Richard Northedge</author><pubDate>May 20, 2009 11:31 AM PDT</pubDate></item><item><title><![CDATA[How the UK Lost its Car Manufacturing Industry]]></title><link>http://www.bnet.com/2403-13239_23-302203.html</link><description><![CDATA[Though it was a blow to national pride, the U.K. has learned to live without a British-owned motor industry. The U.S. could probably do the same.]]></description><author>Richard Northedge</author><pubDate>May 20, 2009 11:29 AM PDT</pubDate></item><item><title><![CDATA[How to Get Customers to Pay Up]]></title><link>http://www.bnet.com/2403-13240_23-276588.html</link><description><![CDATA[Hounding clients to pay their unpaid bills is a loathsome task,
even when the economy is good. But in a recession, mismanaging accounts
receivable threatens both customer relationships and the health of the
company. Heres how to make your clients pay  tactfully. ]]></description><author>Christina Salerno</author><pubDate>Mar 16, 2009 3:05 PM PDT</pubDate></item><item><title><![CDATA[Fresh Look at Strategy Under Uncertainty]]></title><link>http://www.bnet.com/2403-13240_23-261813.html</link><description><![CDATA[Although even the highest levels of uncertainty dont prevent businesses from analyzing predicaments rationally, says author Hugh Courtney, the financial crisis has shown us the limits of our toolsand minds.]]></description><author>McKinsey</author><pubDate>Mar 13, 2009 3:56 PM PDT</pubDate></item><item><title><![CDATA[Asias Future and the Financial Crisis]]></title><link>http://www.bnet.com/2403-13239_23-261814.html</link><description><![CDATA[The region has been hit hard but can help the world recover. Meanwhile, the global crisis is likely to spur further integration among Asian markets.]]></description><author>McKinsey</author><pubDate>Apr 07, 2009 1:56 PM PDT</pubDate></item><item><title><![CDATA[Banking on Carbon Assets]]></title><link>http://www.bnet.com/2403-13241_23-261815.html</link><description><![CDATA[A new regulatory environment for greenhouse gas emissions could hold good news for banks.]]></description><author>McKinsey</author><pubDate>Apr 07, 2009 1:56 PM PDT</pubDate></item></channel></rss>